Privacy Policy
Welcome to Brighten Bay. These Terms and Conditions (“Terms”) govern your access to and use of brightenbay.com (the “Website”) and any services, communications, or programs we offer through it, including our SMS/text messaging program (together, the “Services”). Brighten Bay is a licensed inpatient mental health and eating disorder treatment center located at 5300 NW Dunn Road, Fort Pierce, FL 34981.
1. Acceptance of Terms
By accessing or using the Website or Services, you agree to be bound by these Terms and by our Privacy Policy, which is incorporated into these Terms by reference. If you do not agree, please do not use the Website or Services.
2. Use of the Website
You agree to use the Website and Services only for lawful purposes. You may not use them to transmit harmful or unlawful content, attempt to gain unauthorized access to our systems, or interfere with the Website’s operation. You must be at least 18 years old to submit information through the Website or enroll in our text messaging program.
3. Not Medical Advice
Content on the Website and in our communications, including text messages, is provided for general informational purposes only. It is not a substitute for professional medical or mental health advice, diagnosis, or treatment. Using the Website or contacting us does not create a provider-patient relationship. A treatment relationship begins only after a formal clinical assessment and admission.
4. Emergencies
The Website, email, and text messages are not monitored for emergencies. If you or someone you know is in crisis or in immediate danger, call 911 or call or text 988 to reach the Suicide & Crisis Lifeline.
5. SMS / Text Messaging Terms
Program Name: Brighten Bay Text Messaging
Program Description: When you opt in, Brighten Bay will send you text messages related to your inquiry about our services. These may include responses to your questions, admissions and intake follow-up, insurance verification updates, and appointment or scheduling reminders.
How You Opt-in: You consent to receive text messages from Brighten Bay by checking the SMS consent box on a form on our Website, by texting us first, or by giving our team verbal consent by phone. Consent to receive text messages is not a condition of receiving treatment or any other service.
Confirmation: After you opt in, we will send you a message confirming your enrollment.
Message Frequency: Message frequency varies based on your inquiry and interaction with our team.
Cost: Message and data rates may apply. Check with your mobile carrier for details about your plan.
How to Opt-out: You can cancel at any time. Text STOP to the number that messaged you. After you send STOP, we will reply with one message confirming that you have been unsubscribed, and you will no longer receive text messages from us. You may also reply END, CANCEL, UNSUBSCRIBE, or QUIT. To opt back in, text START.
How to Get Help: Text HELP at any time for assistance. After you send HELP, we will reply with instructions on how to reach us. You can also contact us directly by calling (888) 870-7758 or emailing office@brightenbay.com.
Carrier Liability: Carriers are not liable for any delayed or undelivered messages.
Privacy: We will not share or sell your mobile phone number or SMS opt-in consent with third parties or affiliates for their marketing or promotional purposes. For more information about how we handle your information, please review our Privacy Policy.
Sensitive Information: Text messaging is not a secure method of communication. Please do not send detailed medical or personal health information by text. Text messages are not monitored for emergencies. If you are in crisis, call 911 or call or text 988.
6. Privacy
Your use of the Website and Services is also governed by our Privacy Policy, which explains how we collect, use, and protect your information. Protected health information is handled in accordance with HIPAA and applicable federal and state law.
7. Intellectual Property
All content on the Website, including text, graphics, logos, images, and design, is owned by or licensed to Brighten Bay and is protected by copyright and trademark laws. You may not copy, reproduce, distribute, or create derivative works from this content without our prior written permission.
8. Third-Party Links
The Website may contain links to third-party websites. Brighten Bay does not control and is not responsible for the content, policies, or practices of those websites. Accessing them is at your own risk.
9. Disclaimer of Warranties
The Website and Services are provided “as is” and “as available” without warranties of any kind, express or implied. Brighten Bay does not guarantee that the Website will be uninterrupted, error-free, or free of viruses or other harmful components.
10. Limitation of Liability
To the fullest extent permitted by law, Brighten Bay and its owners, employees, and agents will not be liable for any indirect, incidental, consequential, or punitive damages arising from your use of, or inability to use, the Website or Services.
11. Changes to These Terms
We may update these Terms from time to time. Changes take effect when posted on this page with a revised effective date. Your continued use of the Website or Services after changes are posted means you accept the updated Terms.
12. Governing Law
These Terms are governed by the laws of the State of Florida, without regard to its conflict of law principles. Any dispute arising from these Terms will be resolved in the state or federal courts located in St. Lucie County, Florida.
13. Contact Us
If you have questions about these Terms, please contact us:
Brighten Bay
5300 NW Dunn Road, Fort Pierce, FL 34981
Phone: (888) 870-7758
Email: office@brightenbay.com